Guest Posting: Benefit Everyone by Doing these 9 Things

 

Hello again! Today, I am going to talk about guest posting and the things you could and should do so that everyone will benefit from it.

I thought it would be helpful if I shared some of the things I do and have done to promote other peoples' sites when I have been fortunate enough to be featured on one as the subject of an interview and on another as the guest on a podcast. I'm hopeful that you can learn something from my experience and get even more out of your opportunity.

Most of us are familiar with the benefits of guest posting. By appearing on sites with larger followings and/or better traffic and rankings, our sites gain valued exposure. But thanks to the recent decision by Google to penalize sites and guest authors who do it strictly for SEO (search engine optimization) purposes, opportunities to write guest posts will become fewer and farther between. The standards of those sites willing to risk the wrath of Google will get even higher. And your links will be scrutinized to make sure they are relevant and working. So, in this new world for guest authors, it will become even more critical to give the site owners additional reasons for including your work on their site.

That's where this post comes in.

Today, I will share some of the techniques I have used to promote the sites where I have appeared and give you some ideas for how you can make your next guest post or podcast appearance just as valuable to the site owner as it is for you.